Business Analysis - 1034 Words

Cool Moose Creamery Role: Owner of Cool Moose Creamery, Greig Perantinos * As the owner we have the ultimate decision making power Issue: Should we purchase a soft-serve ice cream machine for Cool Moose? Is this the best way to continue to grow the business? Should we purchase a single-head or triple-head machine? Should we purchase a new or used soft-serve machine? Goals: Greig Perantino is in his final year of studies at the Richard Ivey School of business and he wants to grow Cool Moose so that it can be a full-time operation for him among graduation. He wants to maintain strong brand recognition as well as a loyal customer base. He is also committed to helping the community, making customers smile and inspiring†¦show more content†¦This store helped to grow Cool Moose’s sales by 233% in 2008 and of all the other locations; Alliston is the city with the largest employer in Simcoe County, which means there would be more local customers in Alliston for Cool Moose to attract year round. Therefore, the greatest opportunity for Greig to achieve a full-time income is through expanding the product line at the Alliston location. Additionally, Greig has received the Student Entrepreneur Champion Award from a national not-for-profit organization called Advancing Canadian Entrepreneurship. This award helps give Cool Moose credibility and great publicity. If locals read the article about this ice cream store in their town, they could also be more likely to support a hard working, young entrepreneur that they feel a more personal connection too, as opposed to a large multinational corporation with no strings attached. Risks: Greig is in his final year of studies at the Richard Ivey School of Business, and it is safe to assume that upon graduation, Greig will have a large student loan that he will have to pay off. Therefore, it could be very stressful for him to take on an additional loan of either $15,000 or $25,000 to help finance the purchase of a soft-serve machine. Instead of taking on a bank loan, Greig could purchase a used machine, but then he runs the risk of losing even more money to the cost of repairs. 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