Shikata Ga-Nai; It Cant Be Helped Essays - , Term Papers

Shikata Ga-Nai; It Can't Be Helped Shikata Ga-nai; It Can't Be Helped Welcome to August 6, 1945. In a final attempt to end World War II, the United States of America drops the first atomic bomb on Hiroshima, a major industrial and military center. Temperatures are more sweltering than the surface of the sun. Light is resplendent. Air is thick and heavy with an enveloping radiation. John Hershey informs us of the experiences of six people that survived the planets first nuclear explosion in Hiroshima. Hiroshima begins by characterizing the situations of the six individuals just before and at the moment of the explosion that changed history. The book first introduces Miss Toshiko Sasaki, a personnel clerk in the East Asia Tin works, who had just turned to chat with her friend during a rest from work. Next, Dr. Masakazu Fujii, a doctor at a private hospital, was introduced as relaxing on his clinics porch and reading the daily newspaper, a stones throw away from a calm river. At the same time, Mrs. Hatsuyo Nakamura was watching her next door neighbor, who was making way for a larger fire escape route, through her kitchen window. Fr. Wilhelm Kleinsorge, a German priest, was lying on a couch in his room reading a magazine, corresponding with the actions of Dr. Terufumi Sasaki, a surgeon who was walking down a hospital corridor carrying blood specimens. Finally, Rev. Mr. Kiyoshi Tanimoto, the pastor of the Hiroshima Methodist Church, was in the process of tiredly moving the belongings of his house of worship. Unbeknownst to these innocent civilians as they were carrying out their daily tasks, a plane called the Enola Gay silently passed unnoticed overhead and quietly dropped the worlds deadliest bomb that altered the future. A noiseless flash of light was the only warning they received, a split-second which gave them just enough time to turn their heads. The bomb detonated at ground zero, and in seconds, hell unlike any other kind unraveled. Miss Sasaki was knocked unconscious when her bookcase, due to the impact of the blast, trampled her to the ground. She lay trapped, as the bookcase had fallen on and crushed her leg, leaving her crippled. In the years to follow, she learns to overcome this disability and enters a house of Catholic nuns. She spends a great deal of her life aiding orphaned children. Dr. Fujii was thrown like a rag doll into the nearby river, surviving with only two pieces of wood holding his head above water level. Although he later centers thi ngs on himself, he is not completely unsympathetic to those around him. His once erect hospital stood in ruins, but he eventually recovered both his health and fortune, continuing to live comfortably as a doctor. Mrs. Nakamura was trapped under the debris of her household items, virtually scratchless. She at once began searching for her daughter, the youngest of three, whose screams she heard audibly. No signs are given that her other two children, a son and a daughter, are alive, but she finds them amongst the rubble. She suffers mildly from the effects of the radiation, but is constant in helping others even through the worst, leaving her four decades later a still-active citizen. Father Wilhelm Kleinsorge fell to the ground, thinking the bomb had fallen directly on him, ending up dazed and in his vegetable garden. His immediate actions are to help the wounded, though he has no realization of what actually occurred. He incurs only small cuts in the blast, but suffers devitalizing effects of the radiation. After several more years, he seeks Japanese citizenship and adopts the Japanese name of Fr. Makoto Takakura. Dr. Sasaki, bent at time of impact, was not hurt. In fact, he remained the only uninjured doctor in the hospital. He went long periods of time without sleep, and without his own glasses, in order to give ample attention to the bombardment of injured fleeing to his hospital. He treats thousands of victims and eventually starts his own clinic outside of Hiroshima, where he prospers greatly. Largely unhurt, Rev. Mr. Kiyoshi assumed a bomb had fallen on the house immediately next to him, for pieces of that house showered on him. He

buy custom Googles Business Strategy essay

buy custom Google's Business Strategy essay Google is one of the largest search engine owned by the corporation Google Inc. According to the recent statistic, Google takes the 1st place among the internet users. It handles 41 billion 345 million queries per month. Thus, its market share is 62.4%. In addition, it indexes more than 25 billion web pages, where the information can be found on 191 languages of the world. Competition in Search Industry Even being one of the largest search system, Google has a lot of competitors. The searching industry is very attractive for several reasons. Firstly, more and more people are using internet today, this allows the companies to have the constant flow of customers. Secondly, the advertisement system uses the internet as the source of influence, thus the searching systems gain a lot of profit from them. Thirdly, searching industry is based on the information, and who owns the information, those controls the world. There are five main Google competitors: Yahoo, Bauidu, Bing, Yandex, Naver. Yahoo had appeared before Google. Its main users were located in the US. However, today the popularity of this searching system is decreasing. According to the Cosmore statistic, its worlds searching share was 7.8% in the 2009 year. At the same time, in the US this number was 16.8% and it continues to fall. Nevertheless, the position of Yahoo is still very strong in the Southeast Asia. In Japan (45% of total searching share), Taiwan (65% of total searching share) and Hongkong (59% of total searching share) the company is the market leader. However, soon the situation can be changed, due to Chinese Google search. As a result of Google`s exit from Chinese searching system in 2009, another Google`s competitor became Bauidu. When Google announced about the forthcoming departure, the Bauidu`s shares jumped to 47%. Another searching system Bing had 2.9% of the world`s share in 2009 year (Brodklyn, 2011).It is the searching system that was introduced by Microsoft Company. In January-February 2010, the share, launched a year ago company Bing, in the U.S. market grew by 0.2%, however now it is 11.5%. In addition, Microsoft soon will be effectively disposing Yahoo (Pigdon, 2010). This will influence the current internet searching industry a lot. Yandex is the internet searching system that had 1.1% of the world`s searching shares in the 2009 year, however, it was growing very rapidly. Thus, by the summer 2009, Yandex has got the 7th place in the list of the maor search engines. Since summer 2009, its level of developing has been increasing every year per 94%. The last Googles competitor is Naver with its searching share 1.3% in the 2009 year. It is used in the South Korea and has the rapid growth, however is far ahead Google. Search Industry Changing`s With the development of the new technologies and improving the searching industry, lots of changes have appeared. Firstly, the number of users has increased. Searching industry is the source of information, that is why its necessity is rising. Secondly, more sources in different formants are introduced. For example, Google Company have gained much customers because it supports searching of the documents in PDF, RTF, PostScript, Microsoft Word, Microsoft Excel, Microsoft PowerPoint and other formats. Thirdly, the searching companies try to create new possibilities in the searching systems. Thus, in some searching system the information is divided into subjects that, the system allows to find the information among already found and others. It is hard to imagine what changes are going to be in the future, because the variety of services is increasing every day. However, the main key to success in searching industry is the available information. It doesn`t matter how many services would be provided if there is no the needed information. That is why; the searching companies are working on increasing the amount of information in their systems. Google`s Business Model Google Search is just the way it is, thanks to one of the Google`s principle: to focus on the user and the rest will follow. Google has never done something that may interfere its customers, in order to increase its profits. Its interface is simple and straightforward, it does not trade places in the rankings. In addition, the search is very fast and the pages load instantly. Enough is to enter one or more search terms into the search box and press Enter or click the Search in Google. In response, Google displays the results page: list of Web pages related to your search terms. Analysts have different opinions about the Google`s strategies. However, there is one aspect on which all the experts are unanimous. Despite all efforts of competing companies, Google takes a leading position in online advertising. Google's strategy is simple: its experts try to put online advertising wherever it possible. This brings huge profit for the company. What is more, Google has many strategic actions. One of them was the introduction of the new service Map. Google's new free feature influenced on the shares manufacturers of GPS-navigators like a hurricane: Garmin shares fell to 16%, TomTom to 21%. According to the statistics, during last year Google profit increased to 18% and jumped in revenue to 28% (The Wall Street Journal, 2011). The Wall Street Journal gives the following numbers: In terms of costs, Google's operating expenses in the quarter were $2.84 billion, up from $1.84 billion a year ago. Google`s business Strategies As it is shown from the recent statistics, Google`s strategies are proven to be successful, however are not perfect. They bring much profit and new customers. What is more, the investors should really be impressed of the rapid growth of Google`s popularity and influence in the searching industry. In order to judge about the success of the implemented strategies, three main searching companies should be compared: Google, Yahoo and Microsoft. As it was already mentioned, the main strategies, that bring the profit, are orientated on the advertisements. According to eMarketer forecast, this year, the leader, in terms of revenue from display banner ads, is Facebook. Its net income has exceeded to $ 2 billion. On the second place is Yahoo with revenue of $ 1.62 billion, in the third - Google with revenue of $ 1.15 billion and in the fourth - Microsoft, with revenue of $ 602 million. As a result, Facebook will take 16.3% of the market banner advertising, Yahoo - 13,1%, Google - 9,3% and Microsoft 4% (Brodklyn, 2011). To conclude, in general Google strategies are successful, however Yahoo searching company is little bit ahead Google in banner advertisement. Recommendations In order to keep the level of development, Google needs to have the constant flow of new and the loyalty of the old customers. This can be reached by several steps: - pages should be targeted primarily at users, not search engines; - pages must be unique and relevant (very important point for successful website promotion); - the usage of hidden text and links should be avoided; - the new techniques and technologies should be developing and implying; - advertisements should not been irritating; - more information should be available. Buy custom Google's Business Strategy essay