Jollibee Essay

Tony Tan Caktiongs Jollibee has been champion of the most admired, most copied, most innovative and most professionally-run company here in the Philippines. It has been the number one fastfood chain overtaking giants such as Mc Donalds and Kentucky Fried Chicken or KFC. How did a local jolly red bee knocked down a international red-haired clown named Ronald? Lets see another inspiring story of the founder of one of my ideal businesses. With its success, a Jollibee franchise has now a quest after pr churl of P25+ Million (US$ 500,000+). WowTony Tan Caktiongs Life and his Jollibee company is another rags to riches story of an entrepreneur that truly inspires everyone. Tony was the third of seven siblings born(p) to poor parents who migrated from the Fujian province in China to look for a better life here in the Philippines. Tony to return back to Manila and pursue his feed in Chemical Engineering at the University of Santo Tomas (UST).In 1975, Tony and his colleagues went on a vis it to a Magnolia Ice Cream plant located in Quezon City and intimate that it was offering franchise when he saw a poster for it. By the month of May, with his family savings, he took P350,000 to grab the franchise opportunity and opened two Magnolia ice cream parlors named Cubao Ice Cream House. They all worked hands-on but as the business propels, they noticed they could not do it all so they started to set up an organization hired store managers, and trained people.Tony started with just two ice cream. Then after two years, he offered chicken and hamburger sandwiches, because customers were telling them they didnt want to be eating ice cream all the time. They prepared the food in the back kitchen, and soon noticed that people were lining up more for hamburgers than for ice cream. Then in 1978, when they already had six ice cream parlors, they asked themselves Why dont we change into a hamburger signaling?That was also the time they mulish to incorporate and realized they neede d a brand name. They were looking for a image that would represent the group, and because Tony was very impressed with Disneyland characters, they decided on a bee. The bee is a busy creature that produces honey one of lifes sweetest things. They thought it would be a very good symbol to represent everybody. They decided they would all be very busy and happy at the same time, because if they were busy but not happy, it would not be cost it. Thats why they put the word jolly and just changed the y into i to form a brand name JOLLIBEE.It wasnt long out front we heard that the multinationals were coming in including McDonalds. Friends started asking us if we were going to get a McDonalds franchise but I remember saying, if you franchise, you cant grow outside the Philippines, says Tony.